Avex is one of the biggest Japanese music companies that has a department in everything related to music around the globe. They are proud to be a company that looks to protect the IP of the artists and content creators, which means Intellectual Property, in other words the copyrights.

The mother-company goes by the name Avex Inc. Its currently located Minato-ku (or Minato city), one of the 26 cities that make Tokyo the metropolis that its today. Avex was founded in 1988, in a building called [Sky Palace Machida], located in Machida City, Tokyo.

The Avex Trax, record label of the company, is also present in the world of KPOP owning the labels from Red Velvet, Blackpink, Girls Generation, and who would forget the “Gangnam style” of Psy.

The company is a proud when it comes helping the Music industry evolve and, the artistic freedom of everyone under their wing, by building several training academies. If you want to be a start, they will be teaching you and show you what do without sacrifice your own identity.

“With Avex, you can achieve anything if you: Think about it; Talk about it; Do it; Help each other achieve.” In other words, if you manifest the dream, it will happen.

A case example, the AAA band artist, Sky-Hi created BMSG Agency with the belief the Japan music Industry needs a makeover, while struggling with the high influence from Kpop and US musics. His main goal is to help other new artists improve like he wishes he had in the past without the toxic competitive that exist in Japan music industry. BMSG stands for “Be My Self Group”, right now the company is fighting in the Japan billboard Hot100 with the band Be:First reaching The leader position on Japan billboard a few weeks ago, But its label is register “Avex Inc. (on behalf of B-ME)” – B-me is the future label the BMSG might have, Be me , or Be Myself.

This is part of one of the components of Avex, because it’s not about controlling the creations, but helping and managing the artistic freedom while protecting the IP (intellectual property).

Like I mention before Avex is present around the Globe, with the companies:

Avex China Inc.

Avex Asia Pte. Ltd. (Avex Taiwan Inc.; Avex Shanghai Co.,Ltd.)

Avex Hong Kong Ltd.

Avex USA Inc.

Many of the international branches of Avex have big names under their wings. You might know a few, for example: Katy Perry; Jonas’s brothers; Miley Cyrus; Bridgit Mendler; Breaking Benjamin; and Demi Lovato.

While maintaining the Japan-based companies like:

Avex Entertainment Inc. (Avex Pictures Inc)

Avex Digital Inc. (Avex Management Inc.; Avex Music Publishing Inc.; Avex Technologies Inc.; Avex Business Development Inc.)

Avex Creative Factory Inc. (Coestation Inc.; MAKEY Inc.; TWH,Inc. Virtual Avex Inc.)

AVEX AY FACTORY LLC.

Avex Broadcasting & Communications Inc. (The Anime Times Company; fuzz, Inc.; Avex Classics International Inc.; aNCHOR Inc.; AVEX Healthcare Empower LLC.)

Avex ASUNARO Company Inc. (FLAGSHIP LINE, Inc.; LIVESTAR Inc.)

The Japan-based companies have been behind on the many Anime and animations productions you might know a few. Since I stop watching Anime so much and focus more on Culture and Social issues, I know just a few names because they show up on the social media, or as the Japanese say SNS (social network service). Like: Kakegurui; Yuri!! On Ice; Fruit basket;and many others.

Are you into games? So, you might know the RAGE the gaming championship e-sport. Avex Sponsors and creates the bridge of the event between other corporations that made rapid growth to be the largest e-sports event in Japan.

In the full process of Avex daily business, resumes to their tagline (or slogan): “Really! Mad+Pure”. This slogan exists in reflection on the feedback people give to the way they operate.

They state on their website:

“People often look at Avex and think “are they mad?”, and while that is true, we are a group of individuals who pursue our version of “mad” with a “pure” mindset, which is to continually make people say “Really!” That is why people who gather at Avex need to have the attitude of being both Mad+Pure. In order to support this belief, it is vital for every single person to have a ‘dream’ that you would like to achieve. Whether it is in your lives, your work, or through Avex, what is it that you would like to achieve? Avex prioritizes this as we see it as fundamental. However, it is not enough just to want to make the dream come true. It is crucial to grind hard and to lay the foundations while gaining the trust from your peers and preparing to never give up no matter what, so when the opportunity presents itself, you are able to grab it firmly with both hands. We look at those who have that dream and have the ‘heart’ to do it. There is an infectious charge of energy individually that is driven to achieve your ‘dream’ from your ‘heart’. Avex wants to support and advise those that will raise everyone’s standards, for all to be working collectively, and those that will bring your dreams to life. Avex wants this energy, and to be the ones that make people deliver “Really!” to the world.

Our sector is commonly referred to as “entertainment” or “performing arts.” Our job is to make people laugh and cry, in other words, to “create emotions.” And this is what sets our sector apart from more formal businesses.

We think that if you are too formal, it’s hard to create “cool products,” and if you harbour no rebellious feelings against conventions, it’s hard to create “innovative products.” This may explain why so many of us find the status quo or strict rules of thinking, restrictive.

However, that doesn’t mean that we are in the habit of doing bad things. On the contrary, we pay enormous attention to people’s feelings and emotions.

For us, it is about embracing people’s hearts and minds both good and bad, their strengths and weaknesses and giving it shape, transforming them into music, movies or whatever it takes with creativity and with our colleagues.”

Avex goals and actions seem to be well aligned to their words and promises and supporting the young with theirs Academies so they can know how hard they have to work, seems to be a great way to provide emotional tools for the future challenges of the music industry.

Name

Avex Inc.

Location

Sumitomo Fudosan Azabu-Juban Building, 1-4-1 Mita, Minato-ku, Tokyo 108-0073 (General Reception on 10th Floor)

Established on

As of April 11, 1988

Capital

4,521.6748 million yen

Representative

Chairman Masato Matsuura

President,CEO Katsumi Kuroiwa

CFO Shinji Hayashi

Employees

1,458 (as of April 1, 2021)